Lure Underwear has been designed with Style, Fit & Comfort in mind. We’re all about being “on trend”, so you’ll find our branded waistband fits your waist perfectly. The Lure Black Jockstrap is a necessary addition to your underwear collection, combining both ultimate comfort and a classic, yet sophisticated style - you’ll be sure to be addicted to their men's underwear.
Lure’s unique blend of fabric makes certain your men's jocks are soft, snug & support your bulge.
Lure Menswear was born out of a desire to create stylish, high-quality underwear that speaks to the modern gay man. Since launching in 2020, their mission has been simple: to provide bold, comfortable, and confidence-boosting essentials for those who embrace individuality, style, and authenticity.
They believe that great underwear should not only feel amazing but also make a statement. Crafted with care, collections feature a perfect blend of classic and contemporary designs. From the iconic Lure One collection, which debuted in 2020, to the more vibrant and playful Infinity and Bubblegum ranges, they offer something for every personality.
Their pieces come in a variety of colours and styles, from boxers and briefs to jocks and thongs, all made from soft, breathable fabrics that provide a perfect fit and all-day comfort. At Lure, inclusivity and confidence are at the heart of everything they do. Wanting customers to feel empowered, whether they’re starting their day or getting ready for a night out. Their commitment to quality, innovation, and modern design ensures that every piece we create stands out for its craftsmanship and comfort.
The style and ethos of Lure fits perfectly with our mission to be body positive and to cater for all sections of our community and we proud to be a stockist of this great range.
Lure Underwear has been designed with Style, Fit & Comfort in mind. We’re all about being “on trend”, so you’ll find our branded waistband fits your waist perfectly. The Lure Black Jockstrap is a necessary addition to your underwear collection, combining both ultimate comfort and a classic, yet sophisticated style - you’ll be sure to be addicted to their men's underwear.
Lure’s unique blend of fabric makes certain your men's jocks are soft, snug & support your bulge.
Lure Menswear was born out of a desire to create stylish, high-quality underwear that speaks to the modern gay man. Since launching in 2020, their mission has been simple: to provide bold, comfortable, and confidence-boosting essentials for those who embrace individuality, style, and authenticity.
They believe that great underwear should not only feel amazing but also make a statement. Crafted with care, collections feature a perfect blend of classic and contemporary designs. From the iconic Lure One collection, which debuted in 2020, to the more vibrant and playful Infinity and Bubblegum ranges, they offer something for every personality.
Their pieces come in a variety of colours and styles, from boxers and briefs to jocks and thongs, all made from soft, breathable fabrics that provide a perfect fit and all-day comfort. At Lure, inclusivity and confidence are at the heart of everything they do. Wanting customers to feel empowered, whether they’re starting their day or getting ready for a night out. Their commitment to quality, innovation, and modern design ensures that every piece we create stands out for its craftsmanship and comfort.
The style and ethos of Lure fits perfectly with our mission to be body positive and to cater for all sections of our community and we proud to be a stockist of this great range.
